Crisis Collaboration: How to Manage Your Brand Position When a Collaborator is Involved in a Social Media Crisis

Collaborating with influencers or other businesses can be a great way to increase brand awareness and reach new audiences. However, when a collaborator is involved in a social media crisis, it can quickly become a nightmare for your brand. The association can lead to negative sentiment, loss of credibility, and potential fallout. So, how can you maintain your brand position and avoid the fallout?

Digital Marketing, Crisis Communications, Social MediaErin MoriartyMay 10, 2023crisis communications, social media crisis, social media, influencer marketing

How to Navigate a Social Media Crisis: Steps for Effective Response and Moving Forward

Social media has revolutionized the way organizations connect with their audiences. It has provided a platform for businesses to engage with their target markets in real-time, share their brand stories, and foster relationships with customers. However, the same social media platforms can amplify negative feedback and quickly become a crisis.

Crisis Communications, Communications Strategy, Social MediaErin MoriartyApril 26, 2023social media, crisis communications, social media crisis