Measuring Influencer Success in a Saturated Market: Key KPIs and Tracking Goals for Effective Collaboration

Influencer marketing has become an increasingly popular strategy for businesses looking to build their audience and increase brand awareness. However, with so many influencers and brands vying for attention, it can be challenging to stand out and measure the success of influencer campaigns. This is where tracking key performance indicators (KPIs) comes in, offering businesses a way to effectively measure the success of their influencer collaborations in a saturated market.

The Benefits of Captioning Video: Improving Accessibility and User Experience for All

Captioning video has become increasingly important in the digital age as more and more people consume content online. Not only does it provide accessibility for those with hearing impairments, but it also benefits all users by improving comprehension and user experience. In this blog post, we will explore the various uses of captioning and how organizations can efficiently bring accessibility into their processes to improve their content.

From Memes to Meta: How to Make the Most of Social Media in 2023

In the ever-evolving landscape of social media, organizations must keep up with the latest trends to reach their target audience effectively.

1. The Rise of Memes

Memes have been around for a while, but they're not going anywhere anytime soon. Memes are a great way to connect with younger audiences and add humor to your social media presence.

Using Edutainment in Digital Marketing: Entertaining Audiences while Educating

Edutainment, combining education and entertainment, is a powerful concept that businesses can leverage in their digital marketing strategy. By entertainingly providing valuable educational content, organizations can engage their audience and build a loyal following.

The Rise of BeReal and the Importance of Addressing Consumer Social Media Fatigue

Social media is like that one friend who never stops talking. You know the type, always in your face with their latest news, their newest selfie, and their endless opinions. It's no wonder that so many people are experiencing social media fatigue. But fear not, my weary friends, because BeReal is here to save the day!

7 Social Media Trends to Watch in 2023

Staying on top of the latest social media trends can help you create engaging and relevant content that resonates with your audience. Here are seven social media trends to keep an eye on in 2023.

The Power of Social Media for Small Businesses in 2023

As a small business owner, you’re always looking for ways to grow your business and reach new customers. And in today's digital age, social media is a potent tool for doing just that.

Social media has become an essential part of any successful marketing strategy and for good reason. With over 4 billion people using social media worldwide, it's the perfect platform to connect with potential customers and build your brand.

Social Media, Communications StrategyErin MoriartyApril 26, 2023social media, business, small business

The Importance of Investing in Your Brand: Building a Strong Brand Strategy and Digital Presence

A strong brand strategy and identity are essential for any organization in today's highly competitive marketplace. A well-crafted brand identity can differentiate your business from competitors, build customer trust, and create long-term loyalty. Here are the key elements of a strong brand and why investing in a brand strategy and identity is crucial for your organization's success.

How to Navigate a Social Media Crisis: Steps for Effective Response and Moving Forward

Social media has revolutionized the way organizations connect with their audiences. It has provided a platform for businesses to engage with their target markets in real-time, share their brand stories, and foster relationships with customers. However, the same social media platforms can amplify negative feedback and quickly become a crisis.