Crisis Collaboration: How to Manage Your Brand Position When a Collaborator is Involved in a Social Media Crisis

Collaborating with influencers or other businesses can be a great way to increase brand awareness and reach new audiences. However, when a collaborator is involved in a social media crisis, it can quickly become a nightmare for your brand. The association can lead to negative sentiment, loss of credibility, and potential fallout. So, how can you maintain your brand position and avoid the fallout?

Measuring Influencer Success in a Saturated Market: Key KPIs and Tracking Goals for Effective Collaboration

Influencer marketing has become an increasingly popular strategy for businesses looking to build their audience and increase brand awareness. However, with so many influencers and brands vying for attention, it can be challenging to stand out and measure the success of influencer campaigns. This is where tracking key performance indicators (KPIs) comes in, offering businesses a way to effectively measure the success of their influencer collaborations in a saturated market.

7 Social Media Trends to Watch in 2023

Staying on top of the latest social media trends can help you create engaging and relevant content that resonates with your audience. Here are seven social media trends to keep an eye on in 2023.