What Organizations Can Learn from BTS: The Power of Engagement in Driving Growth
K-pop supergroup BTS has taken the world by storm, breaking records and topping charts with their music. But not just their catchy tunes and impressive choreography have won over tens of millions of fans worldwide. Their unparalleled engagement with their audience has also helped them build a loyal and dedicated fan base. While it may seem like this is of little relation to your business, organizations can learn from BTS and the power of engagement in driving growth.
Engagement Strategies to Learn from BTS
Personalized experiences: BTS has built their success on creating personalized experiences for their fans. They use social media platforms like Twitter, Instagram, YouTube, and Weverse (a platform developed by BTS's parent company HYBE) to share glimpses of their personal lives, respond to fan messages, and even create special fan events. Organizations can learn from this by leveraging customer data to create personalized experiences, such as customized recommendations or exclusive promotions for loyal customers.
Consistency and authenticity: BTS has been consistent in their messaging and branding, which has helped build trust and loyalty with their fans. They also stay true to their authentic selves, whether it's through their music or their social media posts. Organizations replicate this by maintaining consistency in their visual identity, brand messaging, and voice. Being authentic in their interactions with customers will further build lasting relationships.
Collaboration: BTS has collaborated with various artists within the K-pop industry and beyond, which has helped them reach new audiences and expand their fan base. Collaborating with other brands or influencers to reach new audiences and build brand awareness can be effective for organizations of any size, regardless of the industry.
Engaging content: BTS creates engaging content that resonates with their audience. They use social media to share behind-the-scenes footage, music videos, and other content that gives fans an inside look at their lives and creative process. Organizations can lean into edutainment and create entertaining and informative content, such as tutorials, product demos, or interviews with industry experts. Giving customers and clients a look behind the scenes at your processes and team can make them feel a deeper connection to your brand.
Fan feedback: BTS values fan feedback and often incorporates it into their music and performances. For example, they have released songs in multiple languages to accommodate their global fan base. Audiences respond well when they feel heard. Actively soliciting and responding to customer feedback, whether it's through surveys, social media polls, or customer service interactions, builds trust leading to deeper brand loyalty.
BTS's success is a testament to the power of engagement in building a loyal fan base and driving growth. Organizations can learn from these strategies and apply them to their own marketing efforts. By creating personalized experiences, maintaining consistency and authenticity, collaborating with others, creating engaging content, and valuing customer feedback, organizations can build strong relationships with their audience and drive growth for their brand.