Branding Beyond a Logo: The Importance of Branding for Your Organization

Are you ready to take your organization's branding to the next level? Then, buckle up and get ready to think outside the logo!

Branding is a big deal when it comes to making your organization a success. It builds trust and loyalty with your audience, sets you apart from your competitors, improves your reputation, maintains consistency, and gets your employees excited. Sure, a logo is important, but it's only a tiny piece of the branding puzzle.

Branding, Digital MarketingErin MoriartyApril 27, 2023brand identity, Branding, new business, small business

Establishing a Strong Brand Identity: Using Archetypes in Branding for Your New Business

Archetypes are universal character traits that are deeply embedded in the human psyche. By matching your brand's personality traits and values with one of these archetypes, you can create a robust and coherent brand identity that resonates with your target audience.

BrandingErin MoriartyApril 26, 2023new business, Branding, brand identity