Video has become an increasingly popular format for organizations to reach and engage their audiences. From product demonstrations and explainer videos to social media campaigns and live events, video has proven to be an effective tool for digital marketers. In fact, audiences today prefer to consume video content over other formats, making it a crucial component of any organization's marketing strategy.Video has become an increasingly popular format for organizations to reach and engage their audiences. From product demonstrations and explainer videos to social media campaigns and live events, video has proven an effective tool for digital marketers. Audiences today prefer to consume video content over other formats, making it a crucial component of any organization's marketing strategy.

Audiences Prefer Video Content

According to a report by HubSpot, 54% of consumers prefer to see video content from brands they support, compared to email newsletters (46%), social media images (41%), and blog articles (29%). Additionally, video content has been shown to increase engagement and improve conversion rates. A study by Wyzowl found that 89% of people have been convinced to buy a product or service after watching a brand's video.

Types of Videos That Perform Well

Digital marketers have found success with various types of video content, depending on their marketing goals. Here are a few examples of videos that perform well:

1. Product Demonstrations: Videos that show how a product works or its features are an effective way to showcase its benefits.

2. Explainer Videos: These videos are great for engagingly introducing a new concept or idea.

3. Social Media Campaigns: Short, attention-grabbing videos can help drive traffic to a website or promote a new product or service.

4. Testimonials: Videos featuring satisfied customers can help build trust and credibility with potential customers.

5. Live Events: Live streaming events, such as product launches or conferences, can help organizations reach a wider audience and generate excitement.

Top 5 Video Trends of 2023

1. Vertical Video: With the rise of mobile usage, vertical video has become increasingly popular. Organizations are now creating videos optimized for mobile devices and social media platforms that can be easily viewed in portrait mode.

2. Interactive Video: Interactive videos, which allow viewers to engage with the content, are becoming more prevalent. This type of video can include quizzes, polls, and clickable elements, making it a more engaging experience for viewers.

3. Personalized Video: Personalized videos, which include the viewer's name or other relevant information, are becoming more common. This type of video can help increase engagement and build stronger customer relationships.

4. Short-Form Video: Short-form video, typically under 60 seconds, has become increasingly popular on social media platforms like TikTok and Instagram. Brands are now creating short-form videos to reach younger audiences and drive engagement.

5. 360-Degree Video: 360-degree video allows viewers to control the camera angle and view the video from multiple perspectives. It is becoming more popular for immersive experiences, such as virtual tours or product demonstrations.

Video content is here to stay, and organizations that incorporate it into their marketing strategy can reap the benefits of increased engagement and improved conversion rates. Many types of videos perform well, from product demonstrations and explainer videos to social media campaigns and live events. In 2023, we can expect to see more organizations utilizing vertical video, interactive video, personalized video, short-form video, and 360-degree video to reach and engage their audiences. By keeping up with these trends, organizations can stay ahead of the curve and continue to create compelling video content.